Who are we and why do we exist?
Supporting associations of all sizes
Supporting purpose-driven associations with high-performance advisory services
Supporting purpose-driven associations with high-performance advisory services
Associations of all sizes can become stagnant, too often locked in a thought process that is not moving them forward. Our team of experienced thought leaders understand the delicate nature of change. With our firsthand experience, we possess the expertise to assist you in evaluating all facets of your association's activities. Together, we will ensure that you and your teams reach your fullest potential and deliver your strategic objectives.
We empathise with the challenges faced by leaders, having personally encountered the hurdles and pain points associated with leadership roles in associations.
Supporting purpose-driven associations with high-performance advisory services
Supporting purpose-driven associations with high-performance advisory services
Supporting purpose-driven associations with high-performance advisory services
YM3 are a group of like-minded current and former CEOs and board members of associations and not-for-profits, with over 100 years combined CEO and leadership experience. We have cultivated our expertise through a shared dedication to goal-driven improvement.
This extensive experience uniquely positions us to offer unparalleled advisory services in strategy, governance and management to ensure associations are highly effective in achieving their purposes.
Empowering association change and success
Supporting purpose-driven associations with high-performance advisory services
Empowering association change and success
We support and enable you to pinpoint key issues impacting your association and assist you to drive your strategic objectives. Working closely with you, we provide invaluable guidance, help identify challenges, offer decision-making advice and conduct thorough analyses of both the association and the personal needs of CEOs and senior leadership.
We fully comprehend the delicate balance between member expectations and realistic association goals. We will support you on the journey towards success, helping you identify and prioritise activities.
Meet YM3
Cris Massis
Cris has an extensive background in member-based organisations across a variety of sectors including professional sport, finance and healthcare.
His executive and non-executive career has provided him with in-depth leadership experience, knowledge and governance exposure of high-performing organisations across the Asia Pacific and the United States.
He has held senior positions at the Bob Jane Corporation, St Kilda Football Club, CPA Australia, Australian Physiotherapy Association, Advent Health and the Royal Australasian College of Medical Administrators and has provided strategic consulting and mentoring services to a range of clients and individuals.
Current Board portfolio includes:
- Non-executive Director of Osteopathy Australia
- Non-executive Director of American Physical Therapy Association
- Clinical and Community Council – South East Melbourne Primary Health Network
- Standards Council - Exercise & Sports Science Australia
Former Chair of the Allied Health Professions Australia and of BMS Risk Solutions (Affinity).
Qualifications include Bachelor of Applied Science, Graduate Diploma in Sport Business, an MBA, the AICD Company Directors course, the Executive Program in International Management at the Stanford Graduate School of Business and Delivering Value Through Digital program at the University of Oxford.
Anna Yerondais
An accomplished and dynamic leader with extensive experience in community and professional advocacy, governance, professional development and events organisation, stakeholder engagement and statutory regulation of professions.
More than 25 years working in the allied healthcare sector, Anna has nurtured close and trusted working relationships with key stakeholders in the industry, including employers, RTOs, payers (e.g., Workcover and private health insurers), government and other industry associations, AHPRA-regulated allied health professions, Allied Health Professions Australia, professional indemnity insurers and trusted networks across mainstream medicine.
Throughout her career Anna has established strong relationships with government departments across all jurisdictions and maintained sound relationships with stakeholders including training providers, third party agencies and government groups, and fostered strong member engagement. During her tenure as CEO with the Myotherapy Association Australia, Anna successfully advocated for myotherapists to practise as essential workers during the stage 3 Victorian lockdown in the Covid pandemic.
Anna has worked to support NFP Associations operationalise their strategic plans, support the growth and development of administration teams, identify gaps and implement improvement strategies for best governance practice and has worked closely with Boards and Management teams to identify growth opportunities to improve overall business effectiveness.
A qualified healthcare professional, business owner and with her knowledge in corporate governance, Anna is considered an asset to any organisation.
Nello Marino
Nello has held CEO and senior professional association leadership roles at a State and National level in the health, sport and fitness industries for over 30 years.
Through CEO and director roles with national membership associations including the Australian Podiatry Association, Sports Medicine Australia, Myotherapy Association Australia, Nello has forged a strong reputation as a committed and pragmatic leader. Through a number of these roles Nello has represented his National Associations and professions through national and international representative associations.
Nello has extensive experience though his work with numerous membership-based organisations and is highly cognisant of the importance of membership and the challenges facing membership organisations.
Michael Kenihan
Michael Kenihan is a sports physiotherapist, business manager, administrator, entrepreneur, innovator, teacher and thought leader in the health and sports medicine industry.
Michael’s experience as the general manager of Australia’s largest allied health network Lifecare Health (now part of the public company APM Ltd) and executive of IPN (a publicly listed general practice network that is now part of Sonic Health Ltd) demonstrates his breadth of experience and abilities.
Michael is now a director, owner and manager at Melbourne Stem Cell Centre and the stem cell laboratory Magellan Stem Cells. Additionally, Michael, with business partner and founder Gareth Adams, have started a technology platform, R-U-Ontrak, to assist individuals track their progress towards a meaningful goal, such as recovery from an injury. The app helps users build a community of support to keep motivated and tracks activities using progress milestones.
Michael is also a business consultant to allied health practitioners and practices through his business providing a range of packages from consulting services to practices and clinicians as well as face to face courses for allied health clinicians from new graduate level to those who wish to start their own business.
Michael’s association in Sports Medicine Australia as past Board Member, CEO and current President of SMA Order Of Fellows and as a executive in the Federation International Medicine du Sports (FIMS) for 10 years (2008 t0 2018) has provided him with a detailed understanding of the Australian and International Sports Medicine environment. In those roles Michael has needed to deal with the International Sports Physiotherapy association as well as most of the world Federations of Sports Medicine and International Sports Associations.
Michael recently published his book “The Health Practitioner’s Journey”, a four-stage career plan that takes a Physiotherapists from graduation through to financial and personal success.
Let's start the conversation
Connect with us to learn more about how YM3 can support you and your association.