We help you unlock opportunities for growth

YM3 is an independent advisory firm that helps leaders realise their organisation's potential.

We are experienced mentors, CEOs, business founders and board directors. We run or have run businesses, member associations, peak bodies, not-for-profit organisations and sit on boards in Australia and overseas.

Meet our directors.

100+years combined CEO and board experience
Senior advisorsEach a former or current CEO
Australia-wideBased in Melbourne. Remote, hybrid or onsite

How we help

Organisational and board support

We help identify income diversification, manage leadership transitions, build strategy, reinforce governance, strengthen member engagement and growth, ensure leadership development and boost operational performance.

We also support boards around risk management, stakeholder engagement and also provide support and recommendations around interim CEO services, where appropriate.

Leadership support

We work with leadership teams in business, health, NFPs, associations, member organisations and peak bodies to identify challenges and opportunities.

We provide CEO and executive mentoring, organisational culture reviews, governance, risk management, revenue diversification options, stakeholder engagement and strategic planning.

Mergers and amalgamations

We help you identify like organisations, facilitate the alignment of values and cultures, and support the successful implementation of the amalgamated entity.

Successful amalgamations minimise duplication, enhance operational effectiveness, strengthen sector advocacy and governance, and provide a larger community of interest, greater support and more opportunities for members.

Strategic planning

We examine what's happening in your sector, in your membership and in the broader environment. We map your stakeholder groups so organisations can work together, where appropriate.

An effective plan never stands still, so we help you identify what's coming, respond with confidence and keep adapting as circumstances shift, helping ensure your plan keeps delivering.

We work with your whole team because a strategy can't deliver without buy-in.

Stakeholder and member engagement

Through research, we help you understand what your members, partners and stakeholders really value. We sharpen your value proposition and refine how you communicate it. We work with you to design retention, renewal and onboarding programs that work.

When members see the value of belonging, renewals climb, new members join and your advocacy – with government, regulators and partners – strengthens.

Why YM3We want you to succeed

1

We've led organisations like yours

Every YM3 advisor has been a CEO or senior board director.

2

We build capability

We work with you and your teams to enhance your knowledge, skills and insights for success.

3

Honest, practical and grounded advice

We are the trusted advisers we wish we could have had.

The four YM3 directors, from left: Cris Massis, Michael Kenihan, Anna Yerondais and Nello Marino

What clients sayIn their words

★★★★★
"The YM3 team were able to quickly understand our business needs and were able to elicit high engagement from our board."
Member Association
★★★★★
"Great working with a highly professional team."
Member Association
★★★★★
"You're a great team and I'd work with you again in a heartbeat."
Member Association

Our teamMeet YM3

Four senior advisors who work together as one team, bringing more than 100 years of CEO and board experience to every engagement.

Cris Massis, YM3 Director

Cris Massis

Director, Senior Advisor

Cris is an innovative and pragmatic expert in strategy, whose calm and patient approach draws out the best from every team he works with. He provides strategic consulting and mentoring to organisations and individuals.

Cris has led high-performing and high-profile business, finance, sport, allied health and member organisations in Australia, the Asia Pacific and the US.

He holds qualifications from INSEAD, Stanford Graduate School of Business, the University of Oxford, RMIT and the Australian Institute of Company Directors.

Anna Yerondais, YM3 Director

Anna Yerondais

Director, Executive Officer and Senior Advisor

An experienced CEO, mentor and business owner, Anna works closely with boards and senior leadership teams to identify growth opportunities that improve business effectiveness for SMEs, for-purpose organisations and associations.

With more than 30 years’ experience in allied healthcare and a passion for governance, Anna helps organisations realise their strategic vision, build membership value and find sustainable growth in resource-constrained environments.

Nello Marino, YM3 Director

Nello Marino

Director, Senior Advisor

Nello is an expert in association mergers and amalgamations. He has led and consulted to numerous amalgamations of federated and independent associations to create stronger, more efficient organisations and to strengthen advocacy, streamline operations and enhance member-value.

At state and national levels in the health, sport and fitness industries, Nello has held CEO and senior professional-association leadership roles for more than 30 years. His CEO roles include the Australian Podiatry Association, Sports Medicine Australia and Myotherapy Association Australia.

Michael Kenihan, YM3 Director

Michael Kenihan

Director, Senior Advisor

Michael is an entrepreneur, CEO, founder, innovator, educator, author and thought leader with acute business acumen and an unparalleled ability to identify opportunities for clients.

Michael co-founded two successful biotech companies and a technology firm, served as CEO and on the board of for-purpose organisations and as GM of Lifecare, Australia’s largest allied health network. Most recently he is a founding director of Leading Sports Medicine, which operates four clinics in Melbourne’s east and has brought in young clinicians as equity partners.

At YM3, Michael mentors senior leaders to help them look beyond their role, understand and trust their own authority, build value in the business and develop the people around them.

Michael’s extensive experience with the establishment, operation, ownership and development of health practices provides invaluable insight for those seeking assistance at any stage of their business ownership journey.

He is author of The Health Practitioner’s Journey, a practical guide to financial and personal success for physiotherapists.

Let's talk

A conversation costs nothing and tells us whether we're a fit.